Tag: Florist

Putting the CBD on the Map

From the inception of Melbourne Flower Merchant, we decided to celebrate the city’s best landmarks, cafes, and restaurants by naming our floral arrangements after them. This creative strategy not only showcases Melbourne’s iconic spots but also fosters a deeper connection with the community. Creative Director Elizabeth Ricci, a lifelong Melburnian and passionate florist, spearheaded this unique initiative.

“Melbourne is more than just a city; it’s a tapestry of experiences, memories, and places that define who we are. I wanted our floral arrangements to reflect that. By naming each bouquet after a beloved local spot, we’re not just selling flowers; we’re sharing a piece of Melbourne’s soul.”

From the ‘Florentino’ to the ‘Vue de monde’, each arrangement is thoughtfully designed to capture the essence of its namesake. ‘Chin Chin’ incorporates an eclectic mix of bold colours and interesting botanical finds, mirroring the chaotic energy of the space. Melbourne Flower Merchant’s ‘ Maha’ is particularly popular, blending rich reds and deep purples to echo the middle eastern rich menu.

In a further nod to Melbourne’s heritage, each bouquet is wrapped in an original blueprint map of the city. This distinctive packaging not only adds a unique and historical touch but also serves as a keepsake for customers.

“The Map wrapping is a tribute to Melbourne’s rich history and its beautiful layout, it’s another way we can share the city’s story.”

The response from the community has been overwhelmingly positive. Customers appreciate the personal touch and the sense of local pride infused in each arrangement.

Melbourne is constantly evolving, and so will our bouquets. There’s always a new story to tell and a new place to celebrate.”

Melbourne Flower Merchant stands as a testament to Melbourne’s creativity and community spirit. By turning flowers into a celebration of local culture and history, we have not only beautified the city but also fostered a deeper sense of connection and pride among its residents.

For those looking to experience a piece of Melbourne Flower Merchant’s unique bouquets we invite you to drop into the city and experience the theatre of floristry live or view our online collection for same day delivery.

We Know Flowers

Our store comes alive after sun rise as the trams rattle down Bourke Street, Melbourne CBD and Melbourne’s commuters make their way to the office clutching their coffee cups. The morning sunlight streams through the front glass casting baby rainbow reflections on our wall. A construction worker comes in to order a bouquet to collect in the afternoon and offers an update on his construction project, an EA rushes in to order boardroom flowers for a lunch event that slipped out of the diary, leaving with a sigh of relief that everything is in hand. Two colleagues linger over our tiered display debating the favourite colour of the birthday girl as they hustle to get back to the office in time to present her with the bouquet for morning tea. The skateboarder who has been ushered off site by security on numerous occasions comes in to buy a candle. The local café owner comes in to collect a bunch of bright blue delphiniums and shares his thoughts on Megan and Harry.

A regular customer that knows his flowers doesn’t need help, he needs space. He returns weekly to painstakingly select each stem for his partner’s bouquet, watching as they are arranged to his liking. There’s a new customer who looks lost, she thinks her friend has allergies, but she loves flowers. She looks at the flowers terrified but only minutes later she walks out happy and reassured. Behind every florist’s bench there is a florist. Every florist is different. As is every customer that walks through our doors. No one day is the same. What remains the same is having the ability to give people the gift of flowers and share our knowledge. Combinations come together in trusted hands, and the flowers arranged for many personalities, occasions and tastes, awaiting to be delivered and loved.

Flowers are one thing, people are another.  We know what get’s results and we know flowers….